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Shawn & Jeff are executives with over $400 million in cannabis exits and billions in fashion and technology exits. Find out how the cannabis landscape is changing and what it takes to build the next great cannabis brand.


Their current focus, Pilgrim Soul, is a national cannabis lifestyle brand focused exclusively on enhancing creative performance. The brand boasts a growing database of 100,000+ consumers who see the many benefits of enjoying and using cannabis for creativity and has received a Clio Award for its innovative cannabis packaging. In the first 18 months since the band's inception, Pilgrim Soul has garnered over $6M in revenue by bringing a groundbreaking creative curriculum to the marketplace in the form of The Pilgrim Soul Creative Thinking Journals, which was one of the top 500 best-selling books on Amazon.


In 2022, Pilgrim Soul released a line of Live Resin Vape Pens featuring exclusive blends of the most dynamic creative strains that are some of the best-reviewed products in California. The brand is available at top cannabis retailers, including Grassdoor, Artist Tree, and Sweet Flower. 

Learn From Industry Experts


Shawn Gold


Pilgrim Soul

Shawn was CMO at Lowell Herb Co., one of the fastest-growing, most talked about cannabis companies in North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous to Lowell, he was CMO at TechStyle’s billion-dollar subscription fashion business.


Jeff Henretig


Pilgrim Soul

Jeff is the former CEO at Apothecanna, an industry leading cannabis and CBD brand with licenses in seven states. He was CFO of Lord Jones through fundraising and the acquisition by Cronos for $300M. He has a background in consulting, was an analyst at Goldman Sachs, and is a graduate of The Wharton Business school.